programme Introduction
Relying on the national animation Education Base of the School of Animation and Digital Arts, the animation major is one of the first national first-class undergraduate major construction points. Adhering to the talent cultivation concept of "integration of science and technology, art and humanity", this major forms a knowledge module on the basis of platform theoretical teaching through systematic professional theoretical learning and a large number of professional practices. It cultivates understanding of the development status and future trend of domestic and foreign It also cultivates animation industry, familiar with animation creation, production and operation rules possessing high artistic accomplishment and creative ability. High-level, interdisciplinary innovative leading talents who master cutting-edge technologies. Graduates have strong employment competitiveness and broad space for future development.
Educational Objectives
We focus on the needs of digital cultural talents for the national development strategy in the new era. And this major aims to cultivate industry leaders who are familiar with the creation, production and operation rules of high-tech video and intelligent media products. We have a solid grasp of professional skills such as video technology and expression, human-computer interaction technology and intelligent product design, and have interdisciplinary knowledge and strong practical ability.
Talent training direction
To cultivate high-end composite talents who understand the development status and future trend of animation industry at home and overseas, who are familiar with the production process of traditional animation and digital animation, have high artistic cultivation, creative ability. While to nurture talents who are skilled in animation creative design and production techniques, capable of engaging in animation creative planning, art design, animation director, animation performance and action design, and experimental animation creation.
Main Courses
Fundamental courses in modeling and design and film language, Story Creation, Basic principles of animation, Animation Design, Animation Performance, Animation Screenwriting, Animation Directing, Digital Animation Production, Experimental Animation creation, etc.
Educational Features
This major focuses on cutting-edge media technologies, explores new forms of digital media art expression, forms interdisciplinary school-running features that integrate artistic expression, technology application and communication values. It takes the lead in establishing a complete bachelor, master and doctoral talent training system for digital media art majors in China. During the training process, this major attaches importance to the combination of theory, technology and practice. With digital short film creation, practice-joint creation and other national first-class undergraduate courses as the main work, it forms a curriculum system that improves from sensibility to rationality. Combined with the summer practice semester mode, the whole process course system and the characteristic training mode of ideological and political works, the practical course system of "thick foundation - strong and progressive - reapplication" has been formed. This major is closely integrated with the forefront of the industry to build an innovative educational resource organization model with multiple disciplines. It has established cooperation with Hewlett Packard, Apple, Microsoft, Innovation Works, Tencent and other enterprises to promote open education and improve the industry-university collaborative education mechanism of university union, school-enterprise union, complementary advantages, project joint construction and result-sharing.
