Animation (Game Art Direction) is supported by the National Education Base of Animation and Digital Art, and is one of the first batch of national-level first-class undergraduate programs in China. It is also one of the earliest established programs related to game design. This program adheres to the talent cultivation concept of "integration of science and technology, art, and humanities", and provides systematic theoretical learning and extensive professional practice in the field of game art and design. It aims to cultivate versatile talents who understand the current development status and future trends of the chinese and international game industry, are familiar with the rules of game art, design, creation, and production, and have international artistic accomplishment and innovative ability. Students in this program will collaborate and cultivate interdisciplinary skills through joint creation and fusion with "Digital Media Technology (Game Design Technology Direction)" and "Art and Technology (Digital Entertainment Direction)" programs.

The program aims to cultivate talents with high-level artistic design literacy, strong game art capabilities, keen artistic sensibility, and good humanistic cultivation. Graduates should be familiar with the game design process, possess innovative design thinking, and be able to engage in game art creation and design work in the digital entertainment and related industries as leading artistic professionals.

Game Aesthetics, Design Fundamentals, Game Concept Design, Interactive Narrative Theory and Practice, Game Virtual Space Construction and Scenario Design, 3D Game Art and Game Special Effects, User Interaction Experience Analysis and Design, Immersive Media Creation, Traditional Folk Games, Game Creation, etc.