This program is based on the national animation education base of the School of Animation and Digital Arts and is one of the earliest established majors in game design and esports in China. This program adheres to the talent cultivation philosophy of "integration of science, art, and humanities", and provides systematic theoretical learning and extensive professional practice in the interdisciplinary fields of interactive entertainment, digital games, and esports. It aims to cultivate leading talents who understand the current status and future trends of the chinese and international digital entertainment industry, master cutting-edge technologies, possess innovative abilities, and have knowledge of digital games and esports. Students in this program will collaborate and integrate with the programs of "Digital Media Technology (Game Design Technology Direction)" and "Animation (Game Art Direction)" for joint creation and cultivation.

This program aims to cultivate leading talents in planning, design, and operation management with strong comprehensive abilities, high-level innovative and creative thinking, and knowledge of digital games and esports.

Introduction to Games, Analysis of Classic Games, Game Data Analysis, Event Planning, Event Management, Game Narrative, Game Psychology, Game Planning, Game Project Management, Game Level Design and Production, Game Creation, Event Broadcasting, Game Commentary, etc.