programme Introduction
Our university is the pioneering unit for digital media art major in China. This program was selected as one of the first-class undergraduate programs in the country and entered the national "985 Innovative Platforms for Key Disciplines Project". It has been consistently ranked as the top program in the national university ranking for employment rates for five consecutive years, and has received honors such as the Excellent Undergraduate Education Team in Beijing Universities: Digital Media Art Undergraduate Education Team, and the Beijing Higher Education Teaching Achievement Award. This program adheres to the educational concept of "humanities as the foundation, technology as the means, and art as the method". In the context of highly integrated media and rapidly evolving technology trends, this program focuses on the cultivation of digital art talents in the fields of digital image content creation and intelligent media design, forming a modular curriculum system to cultivate interdisciplinary talents.
Educational Objectives
The focus on digital image and web video creation aims to meet the talent demands in the field of converged media and advanced imaging. We focuses on cultivating innovative and interdisciplinary talents who understand the research, creation, and operation rules of multimedia video content, are familiar with contemporary digital film and television production processes, and master cutting-edge creative technologies.
Main Courses
Multiple modules including intelligent product design, interaction design, and new media technology. Core courses including innovative design thinking, introduction to new media, artificial intelligence applications, human-computer interaction technology and art, data visualization design, user experience analysis, and web front-end development.
Educational Features
This program focuses on cutting-edge media technologies, explores new forms of expression in digital media art, and has formed an interdisciplinary educational feature that integrates artistic expression, technological application, and communication value. It is also the first in China to establish a complete talent cultivation system for undergraduate, master's, and doctoral levels in the field of digital media art. The program emphasizes the integration of theory, technology, and practice during the education process, forming a curriculum system that progresses from sensibility to rationality, with national first-class undergraduate courses such as digital short film creation and practice-cooperative creation as the core courses. It has also formed a practical system that emphasizes "solid foundation, strong specialization, and heavy application" in a step-by-step manner, through the unique features of summer practical semester module, through-process curriculum system, and works with ideological and political significance. This program closely integrates with the cutting-edge industry, and has established partnerships with companies such as Hewlett-Packard (HP), Apple, Microsoft, Sinovation Ventures, and Tencent, promoting open education and improving the collaborative education mechanism of production, learning, and research through school-enterprise cooperation, complementary advantages, joint project construction, and shared achievements.
