programme Introduction
As the founding institution of digital media Art major in China, our major has been selected as one of the first batch of national first-class undergraduate major construction points. We has entered into the national "985 Project Advantageous Discipline Innovation Platform". It has been a "green brand major" with high employment rate in the country for five consecutive years, ranked the first in the ranking of soft science major in Chinese universities for many years. We also won the excellent undergraduate education team of Beijing universities: Digital media Art undergraduate education team, Beijing Higher Education Teaching Achievement Award and other honors. Adhering to the education concept of "humanity as the body, technology as the application and art as the law", this major focuses on the cultivation of digital art talents in the two major fields of digital image content creation and intelligent media design, facing the historical background and industry development trend of highly integrated media and rapid technology iteration, and forms a modular curriculum system and cross-integrated talent training mode.
Educational Objectives
The program focuses on the demand for digital cultural talents in the new era of national development strategy, cultivating industry leaders who are familiar with the principles of creation, production and operation of high-tech video and intelligent media products. Proivding talents with a solid grasp of professional skills in video technology and expression, human-computer interaction technology and intelligent product design, as well as interdisciplinary knowledge along with strong practical skills.
Main Courses
Visual arts, interaction design and programming, with courses including Introduction to New Media, Creative Thinking in Art, Human-Computer Interaction Technology and Art, Data Visualization Design, User Experience Analysis, Immersive Digital Experience Design, Artificial Intelligence Applications, etc.
Educational Features
The major focuses on cutting-edge media technology and explores new forms of digital media art expression, forming an interdisciplinary approach that integrates artistic expression, technological applications and communication values, as well as taking the lead in establishing a complete undergraduate, master's and doctoral talent training system for digital media art in China. The curriculum is based on the combination of theory, technology and practice, and consists of first-class national undergraduate courses such as Digital Short Film Creation and Practice - Joint Creation, forming a curriculum system that elevates from the sensual to the rational. In combination with the summer practice semester model, the whole process curriculum system and the special cultivation mode of thinking and politics of works, the programme forms a practical curriculum system of "thick foundation - strong refinement - strong application". The programme is closely tied to the frontiers of the industry, and has built up a multidisciplinary and innovative education resource organisation model. It has established cooperation with enterprises such as Hewlett-Packard, Apple, Microsoft, Innovation Works and Tencent to promote open schooling and improve the industry-academia collaborative education mechanism of joint institutions, joint enterprises, complementary advantages, joint projects and shared results.
